IOG SALTEX continues to attract influential buyers and decision-makers from the turf and open space management industry, with nearly three-quarters (72 per cent) of the 9,267 visitors to last year’s show having responsibility for specifying products and services.
Indeed, 32 per cent of visitors were from organisations that spend up to £50,000 a year on products and services, 19 per cent from firms that spend between £50K and half a million pounds a year, and over 13 per cent had budgets above £500,000.
In addition, the independent research by Vivid Interface also states that 81 per cent of visitors with purchasing power said IOG SALTEX influenced their decision to find a new product/supplier or to place an order that they would not have placed if they had not visited the event at Windsor.
The research also showed that, in an average month, 37 per cent of visitors involved in purchasing do not see any non-supplier sales representatives and 12 per cent see only one, while 38 per cent were likely to ask for a quote while at the show.
IOG SALTEX 2012 (www.iogsaltex.co.uk) will be held on September 4-6 at Windsor Racecourse, Berks, and will embrace fine turf and sports surfaces, turf maintenance equipment, children’s outdoor play and safety surfacing, landscaping, contractors, commercial vehicles, outdoor leisure and facilities management, as well as software and security equipment. The show is attended by open space management professionals and contractors – from groundsmen and greenkeepers through to play officers, architects, designers and surveyors as well as local authority and outdoor leisure facility managers.
Organised by The Institute of Groundsmanship, the first IOG exhibition was staged in 1938, the forerunner to today’s IOG SALTEX Sports, Amenity & Landscape Trade Exhibition. Held annually at Windsor Racecourse, IOG SALTEX is the annual extravaganza for everyone who cares for and/or manages open spaces – including groundsmen, greenkeepers, contractors, local authority and leisure facility managers. The Institute of Groundsmanship (IOG) is the leading membership organisation representing grounds managers, groundsmen, grounds maintenance managers, greenkeepers and all others involved in the management of sports pitches, landscape and amenity facilities in the UK. As well as maintaining the IOG Performance Quality Standards and providing a consultancy service for sports grounds, lawn maintenance and amenity horticulture, the IOG’s extensive Training and Education programme includes cricket, football, tennis, horseracing, bowls, artificial surfaces, turf science and many other specialist subjects. For more information visit www.iog.org
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