Four of Europe’s largest organizers of open space management exhibitions have joined together in a strategic partnership to share best practice and further improve the experiences of the 63,000 or so visitors and 1,000 exhibitors who attend their shows each year.
Expo Demo Green Europe (EDGE) has been jointly created by Fedagrim of Belgium, who are the organizers of Demo Groen/Demo Vert; the Institute of Groundsmanship of Great Britain (IOG), the organizers of IOG SALTEX; SALC of The Netherlands , the organizers of Demo-Dagen and Salonvert of France, who are the organizers of Salonvert to:
- Maintain the high standards of these leading events;
- Establish a pan-European partnership that will develop an increased profile for exhibitors across all four shows; and
- Share best practice of event planning and management.
In addition, EDGE will also: establish a Best Innovation Award for products and equipment displayed across the four shows; encourage, co-ordinate and promote exhibitor presence at each event and consider the organization of a pan-European education event that will address issues common across the industry.
As Fedagrim’s Michel Christiaens began the inaugural two-year Presidency of EDGE – with Salonvert’s Frédéric Bondoux as vice president - he commented: “As exhibition organizers, the EDGE partners are constantly looking to add value to the time spent at our events by both visitors and exhibitors, and it is clear that everyone will benefit through such a collaboratory partnership where Europe’s leading open space exhibition organizers share their extensive knowledge bases, skill sets and vast expertise.”
He also added that while four partners have initially collaborated, EDGE is not necessarily an exclusive organization.
From this statement it should mean that others can join too in order to make it a bigger and better organization still.
Commenting on the development, Chief Executive of the Institute of Groundsmanship (IOG), Geoff Webb, said: “The IOG welcomes this new partnership and as well as being able to share on experiences and approaches, a more co-ordinated approach from the organizers of these events can only benefit exhibitors and visitors alike.
“We already have a delegation from France visiting this IOG SALTEX 2009, which will add value to this year’s show building on our international audience.”
All four shows feature a vast range of products and services – for example, from grounds care machinery, commercial vehicles, landscaping equipment and materials, trees, plants and turf through to safety surfaces, play equipment, stadium and sports ground equipment, as well as forestry and arboricultural, recycling and waste management.
© 2009
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